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creative producer
To bring in the Year of the Dragon,
we created an
interactive digital experience
where the user is invited to click around and learn about various traditions
of Lunar New Year.
To bring in the Year of the Snake,
we teamed up with Ronny Chieng to share his favorite new year traditions, including Yu Shen, a vibrant dish that involves tossing ingredients symbolizing prosperity, longevity and abundance as high as you can. Watch the spot HERE.
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